Seasons of the Calendar Year Bring Special Events and Celebrations

Business-savvy florists, designers and event organizers plan months ahead. Sometimes a commemorative day (like National Ice Cream Day or Flag Day) creates the perfect opportunity for an open house, a DIY event, a co-sponsored event with another type of vendor or a special promotion. See what strikes your fancy here. Dates change, so you’ll need a Google search.


Tournament of Roses – parade and football championship game (1st)

Mentoring Month

Martin Luther King Jr Day (Third Monday)


Super Bowl Sunday

Groundhog Day (2nd)

Camellia Festival at Descanso Gardens

American Heart Month & Women’s Heart Health Day


Riverside County Fair and National Date Festival, Riverside and Indio

Mardi Gras


The Flower Fields open at Carlsbad, CA, from Mid-March through mid-May (Don’t miss the spectacular ranunculus!)

Women’s History Month

Academy Awards – Oscar ceremony

Ash Wednesday/start of Lent
Palm Sunday / Easter Sunday

International Women’s Day (8th)

Daylight Savings Time

World Floral Expo

Saint Patrick’s Day (17th)

American Chocolate Week

First Day of Spring (21st)

Cherry Blossom Festival, Descanso Gardens


April Fool’s Day (1st)

Visit the Flower Fields at Carlsbad, CA (all month)

Palm Sunday / Good Friday / Easter Sunday

Keep American Beautiful Month


Tax Day (15th)

Earth Day

Administrative Professionals Day and Week (last full week)

Arbor Day (national observance)

International Jazz Day

Poetry Month

Volunteer Month


May Day (Lei Day in Hawaii)

Flower Fields, Carlsbad, CA (through mid-May)

Cinco de Mayo (5th)

Mother’s Day (second Sunday)

Rose Festival at Descanso Gardens

Law Enforcement Appreciation Month

Older Americans Month

Pet Month

Scholarship Month

Memorial Day (last Monday)


San Diego County Fair and spectacular floral design shows

Int’l Floriculture Expo

Father’s Day

Flag Day (14th)

World Music Day

Children’s Awareness Month


AIFD annual Symposium

Independence Day (4th)

National Ice Cream Month (NIC Day on 3rd Sunday)

Fresh Produce & Floral Council Southern California Expo

Teleflora “Make Someone Smile” Week

Parents Day

Ventura County Fair, Ventura, CA


Friendship Day

Sisters Day

SAF’s annual Convention

CalFlowers Meetings

Plantscape Institute of America (PIA) annual conference

Senior Citizens Day

Los Angeles County Fair, Fairplex, Pomona, CA


Labor Day (1st Monday)

Grandparents Day

Yoga Month

Patriot Day (11th)

World Flower Council Summit

International Chocolate Day

Citizenship Day

American Business Women’s Day

Rosh Hashana


Breast Cancer Awareness Month

Book Month

Love an Elder Day

Proflora Flower Trade Show, Colombia

CALIF FLORA, the annual convention, floral trade show, Certified California Florist pinning, and Top Ten floral design competition, sponsored by California State Floral Association.

Columbus Day

Boss’s Day

Sweetest Day

Floral Distribution Conference by Wholesale Florist & Florist Supplier Association. See


El Dia de los Muertos / All Souls Day

Daylight Saving Time ends

International Horti Fair, Holland

Veterans Day

American Education Week

Non-profit Awareness Month

Arts and Health Month

Poinsettias, greens and holiday products on display at the Los Angeles Flower District



Black Friday


Cyber Monday (first Monday after Thanksgiving)

Pearl Harbor Remembrance Day (7th)

National Poinsettia Day (12th)

Christmas Eve

Christmas Day

Kwanzaa (26th – 31st)

New Year’s Eve (31st)